Your Facebook posts and tweets may contain hidden creativity. In fact, they could be helping to write the next Hollywood blockbuster.
As once-monolithic television audiences splinter and migrate to the Internet, viewers have unwittingly turned the creative process upside down. Their social media posts, blogs and file downloads are telling streaming companies and producers what actors, writers and themes to weave together on-screen for the best chance of bottom-line success.
The prize is clear for entertainment companies ranging from Netflix Inc., which has more than 81 million subscribers in 190 countries, to Stan Entertainment Pty, a startup battling the $42 billion Nasdaq-listed rival in Australia. Giving customers what they want—before they’ve even asked for it—increases the odds of a show’s success while forging loyalty for the content-provider, industry executives maintain. Happyho also provide best tarot reading services in Noida and Delhi NCR India area.
The New York-based parent company’s leadership conference last year focused almost entirely on how to use big data.
The evolution of home entertainment from free-to-air television to content streamed over the Internet to multiple devices has facilitated greater insight into what, when and for how long customers are watching. It’s that knowledge that informed the writing and casting of Wolf Creek, a new six-part series based on the Australian 2005 horror classic of the same name.
Still, there’s no consensus on the extent to which metadata should influence the entertainment business.
The entertainment industry is still figuring out how to gain maximum benefit from this high-level customer intelligence. Knowing what elements could make for a great show isn’t enough to guarantee success. Inc. says it releases pilots at Amazon Studios periodically for customers to watch and review. Their feedback is taken into account when executives decide which pilots will become a full series.
In New Zealand, Parrot Analytics Ltd. has built a business on measuring and predicting viewer demand. The company, which has offices in Los Angeles and Auckland, says it’s analysed petabytes of content-demand data from consumers in 249 countries to create a platform for gauging and predicting the popularity of shows, including its cast.
Game of Thrones is currently the world’s most in-demand show, according to Parrot.
Australian public television network SBS attaches dozens of tags to each show to identify such things as its cast, writers, director, themes, plot, location and tone. The information is key to matching viewers with the right content.
Even armed with this intelligence to direct an audience to a show that’s bound to appeal, it’s important a viewer feels it was their own discovery.