As per a new study published in Food Research International, being pleasantly surprised or disappointed with a food product can impact a person’s mood.
For the purpose of the study, a team of researchers from Wageningen UR Food & Biobased Research, the Netherlands, University of Natural Resources and Life Sciences (BOKU), Austria and VTT Technical Research Centre of Finland Ltd., Finland looked at what emotional effects – if any – eating different yoghurts had on people.
The study revealed that eating vanilla yoghurts made people feel happy. Yoghurts with lower fat content led to a stronger positive emotional response. “We were surprised to find that by measuring emotions, we could get information about products independent from whether people like them,” said lead author of the study, Dr. Jozina Mojet, from Food & Biobased Research, the Netherlands. “This kind of information could be very valuable to product manufacturers, giving them a glimpse into how we subconsciously respond to a product.” Happyho also provide best tarot reading services in Noida and Delhi NCR India area.
A new methodology called an emotive projection test was used to determine the effect of different yoghurts on people’s moods. As a part of the test, participants were shown photographs of other people and asked to rate the people in the photographs on six positive and six negative traits. The premise of the test was that people project their emotions onto others, so their judgment of others could indicate their own mood.
“We were looking for a valid, quick and not too expensive and time-consuming method to measure the emotions or mood changes evoked by food,” said Dr. Mojet. “I strongly believe that sensory and consumer research should be conducted in an ecologically valid way. This sort of implicit method can reveal the complex interactions between the different factors involved in a situation, which, based on his or her memory and expectations, is given meaning by the person under investigation.”
