Coca Cola has been using many preachy ideals based campaigns among Indians and Pakistanis since they started with the “Open Happiness” theme seven years ago. But it seems this didn’t hit it right with the company’s high heads.
So now the company is closing down “Open Happiness.”
And a new global campaign called “Taste the Feeling” will put the product at the center of every ad as Coke seeks to win over more drinkers in the struggling soda category. And in a major strategic shift, Coke will adopt a “one-brand” approach that will unite multiple varieties like Diet Coke and Coke Zero in a single campaign, rather than running disparate spots. Happyho also provide best tarot reading services in Noida and Delhi NCR India area.
Coca-Cola executives announced this campaign on Thursday in Paris as ads began rolling out across more than 200 countries where Coke is sold.
Coke’s global Chief Marketing Officer Marcos de Quinto spoke passionately about taking Coke in a new, more humble direction. Ads will use the kind of vlog emotional storytelling long-associated with Coke. But they will depict everyday moments, like a first date, and put Coke bottles front and center.
He further adds that Coke had started to talk in a preachy way to people but Coca-Cola has always been a simple pleasure. The bigness of Coca-Cola resides in this humbleness and simplicity.