Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.
Tag Archives: happiness
25
Jun
Jun
The one thing all humans have in common is that each of us wants to be happy, says Brother David Steindl-Rast, a monk and interfaith scholar. And happiness, he suggests, is born from gratitude. An inspiring lesson in slowing down, looking where you’re going, and above all, being grateful.
19
Jun
Jun
Sam Berns is a Junior at Foxboro High School in Foxboro, Massachusetts, where he has achieved highest honors and is currently a percussion section leader in the high school marching band. He recently achieved the rank of Eagle Scout in the Boy Scouts of America. Sam was diagnosed with Progeria, a rare, rapid aging disease, at the age of 2.
13
Jun
Jun
Studies show that hiking is an opportunity to clear your mind of daily stresses and obligations. Focusing on your surroundings is necessary while hiking, but it also helps to calm yourself, clear your mind, and appreciate the world around you.
09
Jun
Jun
As traditional medicine and religion undergo major revision in Western cultures, space has opened for many ancient Eastern practices to come into the mainstream.It is one of the most powerfully effective forms to make its way to us. In this video, you’ll learn the basic principles that make qigong such an important system of self-care, personal development, and spiritual growth. This video is a workshop by Mr.Carlton Hill at HELP on 16th June, 2011.
07
Jun
Jun
One day a blind man discovered a screw painting by Andrew Myers with his hands. The blind man found as much enjoyment out of the tactile elements of the work as any sighted person ever has by just looking at them. Andrew considers this moment as one of the most inspiring of his career. Which led us to a question: Why is touching artwork so taboo?
05
Jun
Jun
Since graduating from UofM, creative Marty has been living life as a filmmaker and traveler. His short films, music videos and commercials have taken him all over the world. Living a minimalist lifestyle, he will share how it has affected his life!
01
Jun
Jun
When Jeetu’s Dad finds something suspicious, he invites Jeetu to play truth or dare. Watch to know who gets trapped…
30
May
May
Six-pack rings do frequently make appearances in campaigns about the plight of plastic in the oceans since they have such a dramatic effect on the animals who get entangled in them.
30
May
May
The bacteria, either Bacillus pseudofirmus or Sporosarcina pasteurii, are found naturally in highly alkaline lakes near volcanoes, and are able to survive for up to a staggering 200 years without oxygen or food.