A brewery has come up with an idea to save sea life and reduce the amount of plastic waste floating in our oceans.Saltwater Brewery, along with New York City-based ad agency We Believers, developed edible six-pack rings made of the wheat and barley remnants left over from making beer.
And it all started with garbage. We Believers co-founders Marco Vega and Gustavo Lauria were working on a production shoot. After the crew ate lunch, Lauria looked around and realized how much plastic trash they’d managed to produce from a single meal.
They thought about doing something traditional, maybe an awareness campaign. Instead, they decided to create a product that would take the responsibility off the consumer by not using any plastic in the first place. They set their sights on six-pack rings. Happyho also provide best tarot reading services in Noida and Delhi NCR India area.
Vega and Lauria connected with Chris Gove, the president and co-founder of Saltwater Brewery. Originally, Lauria had envisioned six-pack rings made of dried seaweed, but the potential environmental impact made that idea untenable. So the trio turned to something Gove had in abundance: wheat and barley remnants left over from the brewing process.
Just two months after that fateful, wasteful lunch, they manufactured 500 working prototypes using a 3-D printer and produced and published a video showing off their creation.The video alleges that “most of the plastic six-pack rings used end up in the ocean.” That’s not entirely true, but the biodegradable rings are still a good idea.
There’s definitely a plastic problem in the ocean. Six-pack rings do frequently make appearances in campaigns about the plight of plastic in the oceans since they have such a dramatic effect on the animals who get entangled in them.
Brandon said confirm that even though wheat and barley aren’t the diet staples of marine life, they were safe for animals to eat. Certainly safer than consuming plastic or even cardboard, which doesn’t biodegrade as quickly as food waste.
The rings are made entirely from what’s left over when the beer is brewed. Vega said adding corn or sugar cane might make the final product more sturdy, but that would come at an environmental cost.