Naam that sages talk about is not just a Word or Sound. Parrot like repeating such holy name (mantra) does not create the impact that it is meant for. But when a seeker lovingly meditates and feels the vibration of Naam and becomes aware of the fact that inside his ever changing body, there is witness and Atman that is ever present, Naam is only to invoke that Presence and is meant to bring you to the present (now) in which awareness of Divine is spontaneous and effortless.
Love and light!
